Tag Archives: Creativity research

Letters spelling creativity on colourful background

Creativity – a superpower of the future?

The world is changing… it has always been changing. Most recently though, we might have felt this change more intensely. The reality of living in a VUCA world has moved from board rooms into living rooms. VUCA stands for a world that is volatile, uncertain, complex, and ambiguous – and don’t we know what that feels like?! This world asks for creative resilient responses. It’s no surprise that creativity has been listed among the top work skills for the future.

The World Economic Forum’s Future of Jobs Report predicts creativity, innovation and ideation will be key skills. A 2010 IBM study among CEOs revealed creativity as the single most important leadership skill. The McKinsey Global Institute identified increasing demand for higher cognitive skills including creativity.

What exactly is creativity?

Too often people’s thoughts jump to art classes and canvases. They hasten to add that they don’t have a creative bone in their body. And many of us have been made to believe that creativity is for the creative types or the truly gifted – an exclusive club which we don’t belong to.

I offer you an alternative definition, quoting Sir Ken Robinson: creativity is “the process of having original ideas that have value.”

“I think of creativity as putting your imagination to work. It’s like the executive wing of imagination. You can be imaginative all day long and never do anything. To be creative, you have to do something.”

Sir Ken Robinson

Creative childhoods

Most of us have memories of being creative as a child. There might be anecdotes or even videos of your contribution to dance, music or drama performances. The drawing that hung on the fridge for ages, or maybe even something that got framed?? And then there are all the games and roleplays we invented; the fancy dress outfits we wore.

George Land’s longitudinal creativity study showed that 98% of 5-year-olds fell into the category of ‘creative genius’. This percentage dropped rapidly as these kids grew up, and among a representative sample of adults, 2% believed to be creative. Land concluded that “non-creative behaviour is learned”. Therefore, we need to nurture our inherent creativity and un-learn the non-creative beliefs and behaviours.

Creativity for survival

We can find more evidence that we are creative creatures beyond statistical research:  our dexterity with an opposable thumb suggests we evolved to make things. This ability and our creativity ensured our survival. As Liz Gilbert wrote:

“If you’re alive, you’re a creative person. You and I and everyone you know are descended from tens of thousands of years of makers. Decorators, tinkerers, storytellers, dancers, explorers, fiddlers, drummers, builders, growers, problem-solvers, and embellishers–these are our common ancestors.”

―Elizabeth Gilbert

Benefits of creativity

Creativity has several benefits which are very useful in the VUCA world and the workplace of the future:

  • When we engage in a creative act, we focus on the present moment and calm our busy minds. this is increasingly important in the context of information overload and a world full of distractions.
  • In the early stages of the creative process, we think divergently. We think broadly and delay filtering and selecting of ideas. In a world of speed and productivity this doesn’t always come easy.
  • We experience accomplishment and learn to trust the process and our abilities – cultivating a growth mindset instead of a fixed one.
  • We strengthen our imagination and problem-solving skills.
  • We explore and express our inner world – being grounded in our inner selves helps us navigate an ever-changing external world.
  • We build resilience for tough times.

Nurturing creativity becomes a cornerstone in caring for our wellbeing, in our private lives as well as in the workplace where the above-mentioned benefits can lead to more successful innovation, increased productivity and focus, better crisis management, overall resilience, improved collaboration and empathic leadership.

How to re-start your creativity

The main success factor in rediscovering creativity is time. Not tons of it, just the commitment to choose creativity and find pockets of time to practice it with intention. Ringfence a time of day, go on an artist date with yourself, establish a weekend practice.

Even though art therapy shows that our most significant insights are often achieved when working with a modality we are less comfortable or familiar with, I recommend starting from a place of preference or familiarity when you befriend your creativity again. Think back to creative activities and forms of play you enjoyed as a child. Whether it’s improv theatre or water colour painting. If you feel drawn to a particular material like textiles, wood or clay you might want to begin there.

It also helps to start with something that fits more easily in your everyday life. For many of us, a sketchbook is more practical than easel and canvas. Exploring photography through a daily photo using your smartphone can be more achievable than attempting your SLR camera manual.

Are you drawn to practical things or do you like to do things ‘just for fun’? If you are the practical type, making your own tea mugs or baking might suit you more than knitting miniature fruits and vegetables. And vice versa.

The accountability, encouragement and shared joy of creating in a group can also assist. Find a class, workshop, or an online course. One of my biggest joys of 2020 was the emergence of a small writing circle with women around the world using Zoom. Remember that many creative adventures do not need to begin with competence or learning a skill. We can simply get together and write or make a collage. If, at some point, we want to get better at it, we’ll be already motivated to put in extra effort. If we make ‘being good at it’ the first step, we’ll likely never start.

If you have a competitive streak, participating in a challenge can kickstart your creative endeavours. I personally love the 100-day project, but there are plenty more. You might want to use sharing your creations publicly, for example on social media or in private groups, as an accountability mechanism.

From hobby to life skill

As Tom and David Kelley write in their book Creative Confidence: “everybody is the creative type.” With the right encouragement and practice creativity can easily be rekindled, “but the real value of creativity doesn’t emerge until you are brave enough to act on those ideas.”

When we practice our creativity in this safe and joyful way, as a hobby initially and to re-charge our batteries, we will strengthen our ability to come up with creative solutions under pressure or when there’s more at stake. We will learn to trust our creativity as a work skill and weave it into our problem-solving and decision-making, steering us away from the dreaded ‘we’ve always done it like that’ principle. Most of us have been in a meeting where this was muttered, if not proclaimed aloud by some creativity grinch.

Creative coaching is a process that can kickstart the re-discovery of your creativity.

And while you are at it, you might learn a few new things about yourself, your values, beliefs, patterns or simply find the courage to begin a creative practice that could do with a cheer squad.


Find out more about my work at Sensemaking Space

mixed media collage stating creativity takes courage

Creativity takes courage

When I introduce myself and my work, I’m typically met with lots of curiosity and some confusion.

Here’s what I hear a lot: That sounds great, but sadly I’m not creative. I can’t draw for the life of me. That’s so interesting, is it mainly for blocked artists? Do you work with children?

Listening to a conversation between Elizabeth Gilbert and Brené Brown, I came across the term creative midwifery. Brené Brown spoke about her inherent ability to tell stories, but when writing her first books she struggled. Only when she realised that her creativity needed a midwife, was she able to fulfil her potential. She simply asked colleagues to join her in a weekend getaway and listen to her stories, as if they were sitting around the campfire. Sharing her stories, in an auditory format, and receiving her colleagues’ suggestions and questions helped structuring her knowledge and research into what, in the end, became very successful books. The term creative midwife resonated strongly when I thought about my work.

Now, you might ask: if we are all born with creativity and it is an inherent ability, why would some of us need a midwife to give birth to it (again)? Isn’t creativity alive in all of us? Well…

Sadly, creativity is something we unlearn.

Putting my researcher hat on, I was delighted to find evidence that this isn’t just a hunch based on the typical answers I get from people who don’t consider themselves creative…. A longitudinal study by George Land, developed for NASA, assessed children’s creativity. Among 5-year-olds, a whopping 98% of kids were categorised as creative and imaginative. This percentage dwindled as the children grew older: 30% when they were ten years old, 12% when they were 15 years old. In a separate group of adults, who have been asked to complete the same test, a shocking 2% remain who call themselves creative. Against the trend we see with most other skills and talents, we don’t expand our creativity as we grow older, we unlearn it. And this explains why some of us need to tease it out again, later in life, when we want to re-connect with our creativity.


I come across three typical reasons why someone has lost their creativity:

Many of us lose our creative confidence and our self-belief. We have art scars from experiences when we were told we had failed at a creative endeavour and that we were clearly not talented in this field. Whether that’s the teacher who criticises a drawing or essay; or the ‘banter’ stating jokingly that we shouldn’t give up the day job; or a parent who, often with good intentions, reinforces other talents over our creative ones.

Another reason why we unlearn our creativity is purely neurobiological. Whenever our brain encounters a problem it searches through our database of experiences and knowledge to find an answer. When we are young, this database is naturally tiny and needs to be built. We play to explore the world, ask a gazillion ‘why’ questions and our brain busily files everything for later use. If all goes well, we emerge from childhood with a database grown in size and complexity, ready for solving the challenges of adult life. And now that it has grown into a substantial knowledge base, our brain develops ways of tagging and filtering this database to rapidly access the information that seems most relevant. This is useful as it makes for faster decisions and saves energy. Remember that the brain represents only 2% of the weight of an adult but consumes 20% of the energy produced by the body. To limit this significant need for energy, we develop automatic behaviours and muscle memory, such as being able to tie our shoelaces without having to think about it every day. And our brain develops narrow search algorithms to find useful information quickly. If we are in the process of learning a new computer program, it’s more useful if our brain sifts through what we know about user interface and software and ignores our memories of family gatherings in the 90s.

And then there’s the conditioning and expectation of being fast and efficient in our problem-solving. It’s easy to understand why very unfamiliar and creative solutions to problems are less likely to see the light of day. They carry a greater risk of failure, push-back or rejection. Our creative muscle weakens. Pathways of ‘tried and tested’ become grooves, then deep canyons. Our brain gets a bit stiffer. And just like we end up unable to touch our toes, we struggle to put pen to paper and scribble away, or we feel inhibited to write a story, even though we write tons of emails, articles, and reports every day.


How can we re-learn creativity?

There are three key ingredients to strengthening our creativity: inspiration, process and encouragement. All of these can be initiated in creative coaching and then practiced going forward. We need to train our brains for a wider search, even though this is harder work and often more time consuming. Making time for divergent thinking is a key step in creative coaching. I cultivate openness and soft thinking around anything that can serve as inspiration and a starting point. That’s why I share books, quotes, TED talks, random questions, or different frameworks, whether from the therapeutic or coaching world, in my sessions. I also have a set of what I call ‘poetic prompts’ which often yield unexpected and delightful results.   

Then we need process – not in a formal, rigid or technical sense, but in a sense of offering a safe space, some structure and guidance. This ensures that every inquiry gets wrapped up safely and captures the new insights. We often begin by exploring our own creative process, where we tend to get blocked and how we most easily achieve the state of creative flow. And it includes a big selection of creative processes and reflective exercises which allows us to remain open without losing ourselves down a rabbit hole and stalling our progress. This is the area where I hugely benefit from my Art Therapy training, bringing together creative process and psychological expertise.

And lastly, we need encouragement, back-up and support, a cheer squad, and someone who can ask the right questions, including those that feel a little uncomfortable to begin with. Creativity requires risk, and it is easier to do something that feels a bit risky with someone in your corner.

Of course, working with a creative coach or art therapist can support you in the process of bringing your creativity back into your life. Especially if you want to explore and heal deeper art scars. But also, because creativity usually brings up fear.

Fear is always triggered by creativity, because creativity asks you to enter into realms of uncertain outcome, and fear hates uncertain outcome. This is nothing to be ashamed of, it is, however, something to be dealt with.

Elizabeth Gilbert

They can offer a safe and supportive exploration of these memories and the emotional risks of creativity as well as the emotional cost of suppressing your creativity.

But re-connecting with your creativity as a hobby is a great way to start. It’s how I started again after years of disconnection. And it’s the reason why I love that part of my practice: delivering creative workshops, workshops that don’t dive more deeply into the therapeutic territory, but a gentle portal back into the world of creative strength. I encourage you to find your portal back into this world! Whether it’s a workshop, a self-paced, pressure-free online course, a guided journaling exercise – anything goes. And as you practice your creative muscle, you might find that it contributes to all areas in life. You’ll be more creative at work, in your parenting, in your relationships and friendships. It makes for a richer, more varied life. It supports you in taking transformative decisions and navigating change with a new resilience and robustness. Creativity certainly takes courage; we need to be willing to take a risk or make a mistake. But it also builds courage through greater self-awareness. It makes us braver in our choices, in asserting our boundaries, in staying true to ourselves.

Start with these two writing prompts:

For me, creativity is ….

When I can be creative ….

And feel free to get in touch with any questions you might have around creativity. The lockdown has proved that Zoom-based sessions are working well! And if you worry about requiring a huge range of art materials to get started with an online session, have a look at this video where I share a glimpse into my studio.


Find out more about my work at Sensemaking Space